Are you an engineer early in your career looking for a new role? If so, perhaps your tagline that you use on your resume and job websites looks something like this:
"Full-stack software engineer from Coding School X with experience in React, Python, and Django"
There's a clear problem here--you don't stand out from any other applicants to the same job.
Instead of pitching yourself is such a straightforward way, you should focus on developing your story that will help employers understand why they should hire you specifically.
You can start by making a list to brainstorm what makes you unique. For each quality, it's important to also write down how that relates to you being good at the roles you're applying for. Here's a sample brainstorm, assuming you're applying for a frontend role at a 100-person startup:
Once you have your brainstorm down, pick what you think are the strong qualities. You're looking for the intersection of what you're uniquely good at and what companies are looking for:
Here's a new sample tagline given the brainstorm above:
"Frontend Engineer with Design Skills. Former D1 College Athlete and Top-Performing Salesperson."
See the difference compared to the previous, generic tagline? If you read both taglines who would you be more interested in potentially hiring?
Now that you have your tagline down, you want to use it everywhere to tell your story in a consistent and interesting way.
Telling your story works because it makes you more memorable, but it's also incredibly important because it allows the company hiring you to envision you excelling in the role. Of course you'll need also be technically strong to have success interviewing, but if you can also tell a great story about yourself, you will definitely see even more success!